Here at Embrace, we create quality wardrobe essentials for before, during and after pregnancy. 

Not just any essentials - essentials that feel super soft and cozy, with an understated and sleek aesthetic, made from luxurious, sustainable and long-lasting fabrics.

Our Mission

We believe maternity and nursing wear can be so much better. Our mission is simple: to create high-quality, elevated basics that you can feel and look good in at any stage - and offer them at honest prices. 

Our Philosophy

We focus on creating true wardrobe staples i.e., reliable pieces we consider to be foundational to any closet, that make your day-to-day dressing infinitely easier, and make you feel like you.

Our aesthetic is classic and understated, but never boring. They are designed to help you look effortlessly put together (yes, even during the 4th trimester) and are easy to style, so you will reach out for the same pieces long after your bump and nursing days. 

FYI - on average, a piece of clothing is worn only about 7 times before getting tossed out. We promise you will be wearing ours many times more.  

Our Designs  

To ensure our pieces blend into your pre-pregnancy wardrobe and serve purpose for a really long time, we designed them to look just like our favorite timeless basics in neutral colors, adding details for an elevated look and subtle functional elements to accommodate all your new #momlife needs

We want you be your most comfortable self (because there may be no other time in your life you need to feel comfortable as much as you do now) and a big part of that is making sure our garments fit you well. We fit-test every size on real women and nursing mamas, going through at least 4 to 6 iterations until we achieve the right fit. We pick materials that are soft and stretchy enough to grow and shrink with you, keeping you comfy even as your body is constantly changing.


We carefully select materials that allow our products to wear beautifully and last longer. 

Our current collection is made of the finest natural fabrics in the world: U.S. Supima Cotton and Austrian Micromodal. Both are known for being buttery soft, breathable, durable, and better yet - with much lesser impact to our environment.  Learn more about our fabrics here.

Same for all the other components in our products. Our shoulder straps and bra underband have plush backing so they feel nice on your skin. Even our removable bra pads have a soft handfeel and are partially made of recycled materials.

Responsible Production

It's time to come clean. While many in the fashion industry have taken steps to reduce their carbon footprint, the industry is expanding so quickly that our impact on our environment is worsening on the whole.

We are trying our best not to be part of the problem. Read more here

Making an Impact

As part of our commitment to giving back, we pledged 5% of our profits to Saving Newborn Lives, an incredible program which has for decades, sought to reach the world’s most vulnerable babies to help them survive the first month of life. Read more here

Oh yes, one more thing: 

We know our current collection is small. We wanted to focus on just a few essentials first and do them really well. We are working towards a full collection of essentials and expanding our size range. But it takes time to create something great. Stay tuned!