Our Birth Story
We believe maternity and nursing wear can be so much better. Our mission is to create luxury-grade essentials that you can feel and look good in at any stage - and offer them at honest pricing.
We focus on creating true wardrobe staples i.e., reliable pieces that would be worn on repeat; functional classics that will last season after season.
Our aesthetic is sleek and understated, but never boring. The goal is to create bump- and nursing-friendly pieces that look just as good, if not better, than your regular clothes; investment pieces that you wouldn’t want to give up after your bump or nursing days, and don’t have to.
FYI - on average, a piece of clothing is worn only about 7 times before getting tossed out. We promise you will be wearing ours many times more.
High-quality and low-impact fabrics are a key element in every one of our designs. That means soft, natural fabrics that allow our garments to wear beautifully and continue to look and feel good wash after wash.
We couldn't find fabrics that met our high standards, so we developed our own Signature blend made of finest fabrics in the world: U.S. Supima Cotton and Austrian Micromodal. Both are known for being buttery soft, breathable, durable, and better yet - with much lesser impact to our environment. Learn more here.
The same attention to quality and sustainability can be found in all our other materials. Our shoulder straps and bra underband have plush backing so they feel nice on your skin. Even our removable bra pads have a soft handfeel and are partially made of recycled materials.
Our Design Process
To ensure our pieces blend into your pre-pregnancy wardrobe, we designed them to look just like our favorite timeless basics in neutral colors, adding details for an elevated look and subtle functional elements to accommodate all your new #momlife needs.
We fit-test every size on real women and nursing mamas, going through at least 4 to 6 iterations until we achieve the right fit. We pick materials that are soft and stretchy enough to grow and shrink with you, fitting you perfectly even as your body is constantly changing.
It's time to come clean. While many in the fashion industry have taken steps to reduce their carbon footprint, the industry is expanding so quickly that our impact on our environment is worsening on the whole. We are trying our best not to be part of the problem. Read more here.
Making an Impact
As part of our commitment to giving back, we pledged 5% of our profits to Saving Newborn Lives, an incredibly program that has for decades, sought to reach the world’s most vulnerable babies to help them survive the first month of life. Read more here.
Oh yes, one more thing: We know we have a limited collection. As a small, family-owned business, we wanted to focus on just a few essentials first and do them really well. We are working towards a full collection of essentials and expanding our size range. But it takes time to create something great. Stay tuned!
Lots of love,
The Mercieca Family