"Embrace is making a name for itself in the industry by giving mothers what they can't often get: comfortable, simple and sexy maternity and nursing essentials - appealing to the minimalist in us all."
"Embrace makes comfortable maternity essentials you actually want to wear. Their nursing bras and apparel are both comfortable and cool, well-made and well-priced. If you’re looking for something new and different in the maternity space, Embrace is it."
We are on a mission to create better garments for mothers: quality, considered, minimal.
In a world of nursing bras that are bulky, functional yet uninspired and made of synthetic fabrics, we are intentionally not. Our small collection is the culmination of two years of fit-testing on nursing mothers, developing the softest natural fabrics, and obsessing over creating pared-back wardrobe staples that feel as good as they look.
The result: luxurious, second-skin essentials that help you feel good, supported, and comfortable in your own skin.